Historical Background: The Origins of the word
"design" in the Italian 'disegno "- as in the Renaissance
designated projects, drawings and their underlying ideas. In the XVI century in
England there is the concept of «design», which has reached our days and
literally means the design, construction (as well as plan, drawing, pattern).
In Russian, the term "design" was transformed into a decorative art,
which is closely associated with the fine.
Simply design?
Scope of design knowledge and ideas of applications is
enormous - they are everywhere and in everything that surrounds us. In addition
to the most popular - specialists in interior design and fashion - designers
are often required by the graphics and packaging, advertising and transport,
landscape, design, accessories and jewelery, industrial, web-design, textile,
sunglasses and even the environment. The concept of "design" is
applicable to any type of activity.
In our country, related to the designers akin evolved
towards a free artist. In fact, the creators are those, and others, the only
difference being that the designer creates a work is not for art's sake, and
for the customer and must have a clear understanding of customer needs. designer's
task to determine the requests of society and does not impulsive burst of
creative nature. But to realize the idea of someone else's challenge. Make it
is not less difficult than to come up with your own. For example, the customer
says, "I need something low-key, in the English spirit, but at the same
time friendly and welcoming." You know, what would it be? If
"yes", then you - a born designer!
two-faced situation
Job offers a lot. Only to get uneasy. Why? Technological
progress does not stand still. New features of computer programs allow you to
create more and more different products. Naturally, this also increases the
requirements of employers to the designers (the presence of artistic abilities
and creativity out of the question). Duties and requirements for the designer
depend on the specifics of the work.
The most demanded professionals in graphic design and
designers, printers (see. Chart). This is not surprising - today the creation
of a single type of printed products can not do without the participation of
the designer. Print design includes advertising design (leaflets, business
cards, postcards, booklets), the design of packaging products and the actual
printing (books, magazines, brochures). In print design professionals can find two
types of work: the artistic or technical education. The former are usually
engaged in the development of style publications, create illustrations that are
scanned and entered into the computer. They should understand painting, drawing
techniques, the basics of the composition, and even sculpture psychology.
Representatives of the different type of specialists -
graduates of technical colleges - perfectly versed in computer technology and
fluent graphics software package. Please note that the work for the printing
industry are usually carried out on a Macintosh system (MAC), and not Pc, with
which users are accustomed to working. There is a "gentleman" set of
graphics programs, which must possess a specialist in design: CorelDgaw, Free
HAND, Adobe PhotoShop, Corel PhotoPaint, Painter, Illustrator. As a rule, the
first computer scientists learn web-design - the creation and design of web
pages (on demand - the second place in the labor market).
Third place belongs to the designers, DTP specialists. This
profession is the result of the desire of publishers to accelerate the
publishing process, and (that too obscure!) To save money. It is difficult to
say whether a positive effect on the quality of work of the union of diverse
professions (imagine the director-dresser), but designers, web designers are in
great demand. They need additional knowledge of QuarkXPress or Adobe PageMaker
7.
tacit interview
Process designers job has its own characteristics. Interview
with the candidate for the position is held almost in silence. Because the most
important thing for any designer - portfolio, ie, samples of work...
Most employers are of the opinion that the examples of work
in many respects "talk" about the designer better than any words. It
is a good portfolio, but not the ability to talk about their success gives the
expert a chance to get a job. " Way of employment every designer chooses
at its discretion. It is possible to work "free artist" under its own
brand name and even in his design studio. Competitors abound today, but really
cool specialist will not remain without work. Way easier - a constant work as a
designer in the company, publishing or advertising agency. This activity is
less creative, but more stable. However, do not always have to look for a job,
employers often find themselves talented Creator. The perfect way to express
yourself and to raise its value - to participate in the exhibitions:
Advantages and disadvantages
Unlike artists who are not likely to respond to a question,
bring whether the fruits of their inspiration tangible results in the form of
banknotes, the designers this problem should not be - they work under the
order. The designer can not afford to do, when there is inspiration. New ideas
need to implement just-in deadlines. In this case, there is always a fear of
responsibility. Designer trite customer spends money. Sometimes a lot. And the
responsibility for decisions lies with him. Despite the good pay, designers
fall out of the holder of the general requirements and approaches to post:
salary, bonus, bonus, etc. All this is purely individually.
Among the disadvantages - no vertical career. More
appropriate to talk about the growth of professionalism and increase the level
of income. Of course, if desired, and opportunities can open his own design
studio and become a Director. The advantage of a designer is able to work
according to the principle of freelancing, generating ideas at home. The
duration of the project may vary from hours to a few days - it all depends on
the customer and the imagination. As the design market a lot of self-taught,
employers say the shortage of qualified professionals, and so there are
opportunities for professional growth. Any error in the design is not fatal -
it can be corrected. Production designer does not require investment of own
funds. In this profession you need to constantly learn,
Designers are people of different professions with different
backgrounds. Often a hobby turns into a profession. If you want to become a
designer, think about whether you would be interested in doing it after some
time? And all my life? If "yes", dare to show the world what
"beauty" and how to live with it.
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